The increase of digital assistants has presented yet another instance of how the present day technology is resembling old-school science fiction flicks.
There existed a time when it was practically impossible to have a conversation with your desktop. But, presently; you can ask whatever you need to with an internet connected device having voice-recognition technology- also known as a digital assistance!
So, whether you want directions to the nearest car wash, or wake you up at 6 a.m, or even check when your package is arriving- all you need to do is ask your digital assistant.
Millions, not just in Australia, but all over are using voice search on Google, Microsoft Cortana, Apple HomePod, Amazon Alexa and even Samsung’s Bixby!
Here Are Some More Interesting Statistics?
- As per Consumer Electronics Report- more than 50% of the owners tend to use voice assistance every day. What’s more, more than 20% even depend on it for their shopping.
- As per the 2020 forecast, the belief is that voice search will contribute to 30% of web browsing sessions.
- These numbers are difficult to ignore, especially if you are involved in the field of digital marketing. It is a safe bet to assume that this type of technology is no passing fad, and with time, it will slowly become the primary tool in everyday lives, much like GPS and text messaging.
Optimising For Voice Search in Google
As adopting for voice searches is still on the rise; you should optimise it to get the most out of your searches. To optimise Google voice search, you can always request any one of our SEO expert Melbourne at Me Digital Solutions.
They will take all voice search queries into consideration and optimise the voice assistant (not limited to a specific region) to provide information about upcoming event, deals, sales, even tips and tricks.
Changes Our Experts Will Make For Voice Search Optimisation
- Long-Tail Keyword For Voice Search
In comparison to general phrases, long-tail keywords provide an excellent opportunity to snag a prominent ranking in Google in response to specific searches. Moreover, people tend to use long-tail key phrases whenever using voice assistance- whether they realise it or not!
Our experts will happily look into the matter and come up with proper long-tailed keywords for more polished and accurate search results.
Furthermore; our SEO specialists will also brainstorm the kind of questions one may ask regarding the targetted key phrase.
Example– Answer The Public is one popular SEO tool which our experts use. They will type in the root phrase, and the tool will return a map with a list of commonly asked questions relevant to that key phrase. They will also use People Also Ask feature to find out more questions if needed.
- Using The Power Of Natural Speech
Voice search is engineered to process human conversations. Example– if people use Alexa to know the nearest gift store, they enter- “Alexa, where is the nearest gift store?” There is no secret there that most end users use voice assistance in this way.
But as per a Google Data Sheet in 2018, it was found that 70% of searches performed on Google is in natural languages. For this reason; our SEO technicians will base a strategy recognising this tendency and optimise it accordingly.
They will get rid of those old-fashioned key phrases like- ‘popular gift shop Melbourne’, as very few speak like this when communicating normally.
- Using The Power of ‘Near-Me Search’
Routinely searching with the phrase ‘Near-Me’ indicates you are evolving like the rapidly rising SEO trend. Our SEO specialists will use ‘Near-Me’
to refine the searches more.
Looking at the last couple of years, the use of ‘Near-Me’ has led to a 500% increase in volume- especially when it is combined with ‘To buy’, ‘Can I Buy’ or a similar phrase.
Our SEO professionals will use these approach to produce more refined searches. With that, they will also add ‘Today/Tonight’ in the key phrase- causing a 900% increase in the search volume for the same period.
- Optimising Voice Assistance With Structured Data
Another key aspect to voice search optimisation is ensuring your site content is as relevant as possible to the specific query. To make sure of this; our professionals will keep your site pages easy to scroll. They will also create a site map and submit it to The Google Search Console.
To further enhance Google bot’s ability to understand your query/content they will take the help of structured data (Schema) markup to create metadata for the content. This will tell Google what the content is about and how it will appeal to the users.
One may argue that structured data doesn’t help much with the SERP rankings. But it provides users a boost in voice search results by highlighting the content relevance according to the search query.
Our experts will be happy to use structured data as well as other trending SEO practices to optimise not just your google voice search but also your business brand.
Final Words:
Proper voice search optimisation depends on conversational speech and not some choppy-sounding keyphrases of the past. Our experts know this very well, and using their field knowledge and work experience, they will help you meet your voice optimisation goals properly.
So, without delay, contact ‘Me Digital Solutions’; your reliable digital marketing company Melbourne and convey your requirements. Our experts will be happy to help!
